http://ctts.disqus.com/enTue, 26 Aug 2008 05:31:53 -0000http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/#comment-1848368you have help me in my analysis on what experential marketing is all aboutjokeTue, 26 Aug 2008 05:31:53 -0000http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/#comment-1777105<p>I realised I might be misunderstood. This isn't a change of direction -- I'm just trying to formalize a little stuff that I do/want to do with clients.</p>StephanieFri, 23 Nov 2007 07:27:16 -0000http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/#comment-1777104<p>Steph - bold move! Don the flak jacket ... you might need it.</p><br><p>I think your problem may be this: your current set of readers will see this as a change of direction, and may not continue with you. If you set up another blog for the experiential marketing, not all of your current "audience" will follow you there. Both of these outcomes affects your marketability and the value of your offering. At the moment you are making money (hopefully) "because" of your blog, not "with" it - the marketing effort will need to be approached carefully so as not to disrupt the normal flow of posting, and will have to be restricted so it doesn't overwhelm your current style of posting - a delicate balance perhaps, and you should set your pricing with that scarcity value in mind.</p><br><p>Can you "pilot" this - a trial period with a graceful exit strategy if required?</p>aqualungWed, 21 Nov 2007 21:45:18 -0000