DISQUS

Climb to the Stars: Blogging 4 Business Afternoon Keynote: Michael Steckler

  • Stéphane · 2 years ago

    euh? Bloggers are talking together... What is SN? Is it simply "large and engaged audience"? So I doesn't understand. Sorry.

  • Colin Henderson · 2 years ago

    Seems like a fair bit of old style thinking at this conference .. must be killing you Steph!

  • Stephanie · 2 years ago

    Stéphane: SN = Social Networks


    Colin: it is. I have a major headache.

  • Rolling Talks · 2 years ago

    Bonjour Stephanie! Je pensais justement que tu faisais un excellent boulot avec toutes ses notes. Tu dois taper à un rythme d'enfer. Merci, je vais ajouter le lien sur mon blog www.rollingtalks.</p>

    J'aurais bien voulu te rencontrer mardi dernier. Fais-moi signe si tu passes à Bruxelles. Caroline

  • Michael Steckler · 2 years ago

    Hi Stephanie, Great feedback and I'm always keen to hear what the audience really thinks at conferences. Having read the Cluetrain Manifesto and actually embodying some of the thinking in my presentation I am naturaly surpised at some of your intepretation of the presentation. The rules of engagement (the final section of the presentation) is all about maintaining transparent and honest conversations rather than viewing social networks as an advertising space; its more about the growing importance they exert in a consumer's behaviour on-line. Happy to send through the full research de-brief as this may translate some of the ideas more clearly. Thanks Michael

  • Ravi Srinivas · 1 year ago

    Hi Stephanie, i'm not sure why the idea of viewing social networks as advertising space put you off!? Although the space needs to evolve, and it is evolving (advertisers are beginning to buy), it definitely presents another opportunity to connect to 'communities'. Disagree?