Climb to the Stars - Latest Comments in 5 Lessons in Promoting Events Using Social Media (Back to Basics)

Re: 5 Lessons in Promoting Events Using Social Media (Back to Basics)

Aimee — Wed, 08 Oct 2008 20:17:31 -0000

Great blog. I am also in the midst of promoting an event in Toronto - with a strong emphasis on social media. I feel a little better knowing that I am using the same avenues of promotion that you have outlined above. It truly does take forever, there is no magic wand to make your event promotions go viral. Insights are much appreciated.

Re: 5 Lessons in Promoting Events Using Social Media (Back to Basics)

Jonathan — Fri, 29 Aug 2008 16:50:11 -0000

Social networking giants like MySpace and Facebook often remind of swiss army knives. They've got all these nifty little gadgets on them that make you definitely want to own one, but nothing on there that actually performs their function as well as they should. Although we are still in an early stage of the social phenomenon, myspace, facebook etc. have inadvertently become the dinosaurs of the genre. The future belongs to sites like Linked In, techcrunch, eventorb etc. that have taken apart the swiss army knife and specialized on one piece or the other to perfect their functionality.

Re: 5 Lessons in Promoting Events Using Social Media (Back to Basics)

Becky Carroll — Tue, 01 Jul 2008 19:59:30 -0000

I like the way you promote social media but also remind us that it is really about the relationships we build with people that makes the difference. I plan to show your blog post to my "Marketing via New Media" class (at UC San Diego), which has many international marketing students.

Let me know if you want to bring this conference to San Diego! :)

You rock!

Re: 5 Lessons in Promoting Events Using Social Media (Back to Basics)

Suw — Mon, 16 Jun 2008 08:15:46 -0000

Really good advice. I'm promoting my own event at the moment - http://fruitful-socialtools... - about adoption of social media in business. Sending out lots of personalised emails is exhausting, but I'd feel uncomfortable spamming people.

This is my first event too, although it's much smaller than yours, I can totally empathise with what you went through with Going Solo. The problem I have is not just about finding the time and energy to promote my event whilst also having to put the nuts and bolts of it together so that it functions as a full day seminar, but also, what do I do next time round? I'm hoping to run a number of seminars on different subjects, at a frequency of one a month when things get going. But I don't want to keep bothering people with emails... we have a mailing list, but few people are signing up to it.

How does one effectively promote regular events without getting on people's nerves?

Re: 5 Lessons in Promoting Events Using Social Media (Back to Basics)

Elmine Wijnia — Sun, 15 Jun 2008 06:49:11 -0000

Oooh, that sounds confusing when i review my seesmic comment. What I meant to say is, Ton often claimed that organizing a BlogWalk is not a big deal, but looking over his shoulder I saw how much 'communicating effort' every event took.

I thought I'd give the video comment a go, but it turns out to be more difficult for me to express myself oraly in English than it is in writing ;-)

Re: 5 Lessons in Promoting Events Using Social Media (Back to Basics)

Elmine Wijnia — Sun, 15 Jun 2008 06:34:19 -0000

Reply to Stephanie {seesmic_video:{"url_thumbnail":{"value":"http://t.seesmic.com/thumbn..."}"title":{"value":"Reply to Stephanie "}"videoUri":{"value":"http://www.seesmic.com/vide..."}}}

Re: 5 Lessons in Promoting Events Using Social Media (Back to Basics)

Ton Zijlstra — Sat, 14 Jun 2008 11:21:42 -0000

Thanks Stephanie, this is very useful stuff!

Re: 5 Lessons in Promoting Events Using Social Media (Back to Basics)

johntindale — Sat, 14 Jun 2008 07:56:06 -0000

very insightful, Stephanie. I like the face that you mention traditional media. Sometimes people expect to send out an email and expect 300 people to show up to an event. I think that sometimes you still have to provide multiple ways and means for someone to find out about what it is that you are promoting.